Episode 46: Our Love Affair with Brands with Aaron Ahuvia, Ph.D.

Dr. Aaron Ahuvia is a Professor of Marketing and research psychologist at the University of Michigan-Dearborn who has been ranked in the top 2% of all scientists. His work has been featured in major media including Time, The New York Times, The Wall Street Journal, Forbes, Apple News, Glamour, National Public Radio’s Marketplace, and the Oprah Winfrey Show. He is the author of the Psychology Today blog called Peace, Love, and Happiness (and Marketing). Most recently, he is the author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are, published by Little, Brown, which has received a “best nonfiction” designation on Amazon. 

LISTEN TO THIS EPISODE IF:

• You have a love affair with things that bring you joy and comfort
• You love cutting-edge research from the fields of psychology, neuroscience, and marketing
• You want to learn how our passions connect us and make us who we are
• You want a mini-MBA in consumer behavior and marketing
• You want to learn from one of the top scientists in the world

You can follow Dr. Ahuvia at www.thethingswelove.com